2017年3月,南京,深夜,驻组宾馆,《我不是药神》的主要演员,徐峥、周一围、王传君、谭卓、章宇、杨新鸣、李乃文围读剧本以后,开始一场场地排戏。像在话剧舞台上,演员们都十分投入,随着语气时而高昂,时而低沉,幽默、温馨、凝重等气氛在简单的小会议室里轮番上演。
“做制片人10多年,现在别说排戏了,有些剧演员能给足拍摄时间就不错了,药神的情况很珍贵,特别久违,这个口碑我一点都不意外,拍不好我才意外呢。”制片人王易冰说。
他点了根烟,靠向沙发,身后的白板上写满《我不是药神》的点映场次,几点,在哪,几号厅。
近来主创们都忙得够呛,虽然对口碑很有信心,但其传播速度和影响层次还是出乎意料。事实上,影片的前期宣传声量并不大,数据也相当平淡,团队都暗暗着急。
但点映以后《我不是药神》口碑爆发,“自来水”灌满朋友圈,豆瓣评分高达9分,上一部“9分华语片”还是16年前的《无间道》。
有业内人士预测《药神》票房将破40亿,甚至挑战《战狼2》。而王易冰和宁浩都坦言,这部电影的上映,就是最大的成功。
《药神》的投资在1亿多,团队此前预期的票房是4到5亿。截止首映日目前,药神收获了3亿票房,猫眼专业版预测票房33.6亿。
毫无疑问的是,今年这个暑期档,《我不是药神》抢先掀起了一波热潮,药神现象初显。对此,娱乐资本论策划了一系列稿件,试图从制作幕后、创作考量、幕后资本,乃至社会话题角度剖析这部现象级影片火爆的根源。
先上制作篇。
“我们舍弃了更大牌,但不给足够时间的演员”
徐峥:“这是我演艺生涯迄今为止最满意的影片。”王易冰:“这是我从业18年做过的最好的电影之一。”
被两位资深从业者用这样的话形容,我们不禁好奇,纵使外界赞誉很多,参与了内部创作的人也能够如此放言吗?从他们的视角看,《我不是药神》究竟好在哪?
王易冰用了一个词——非常团结。
“这很难得, 老实说我拍了这么多年,各种各样的剧组状况都碰到,闹矛盾的,争利益的,所以药神这个剧组的团结尤为珍贵。”
能够凑齐一个向心力强的团队,首当其冲是选角考量。他们建议导演舍弃了一些可能更大牌,但不愿意给出时间的演员。
“我不相信演员下了飞机到现场穿上衣服就知道怎么演这场戏,那些拍两天又走的,能有好的创作吗?”剧组要求主要演员提前两个星期进组观察磨合。
“做有尊严的电影”
“这个片子能够出来太难了。”团队内外都有人向河豚君感慨。
“中国只有一种病,穷病。”“ 他才只有二十岁,他只是想活着,他有什么罪!”《我不是药神》中的几句台词引发了巨大的讨论和共鸣。这样现实主义题材的出现,聚焦慢粒白血病,关乎社会民生,涉及国家公检法机关,让影迷们激动地说中国终于出现了一部可以在拍出《出租车司机》《熔炉》的韩国面前挺直腰杆儿的电影,人们开始期待药神的出现能推动现实层面的进步。
王易冰则谈了一个让他颇有感触的评论,有影评人看完药神后写道:“找回尊严,做电影的尊严!”
他的感触在于:“最近这几年大家对于拍电影这件事有各种各样的声音,觉得挺乱的,烂片、骗钱、泡沫……有时候会觉得你自己在干的这个事是不是有点……没劲。所以看到‘尊严’这个词印象就比较深,其实就是尊重——这个事你做完以后能得到其他人的尊重,你会觉得这是个有意义的事。”
进一步解读这句“意义”,回顾这次《我不是药神》的制作和宣发,是一场从制片人、导演、监制、演员、宣发,到全团队的通力合作。背后透露的是一份实打实的对电影的诚意和观众的尊重。《药神》的现象化,也给中国认真做电影的人带去了鼓励,在当下,专注去做一部尊重创作和观众的电影依然是必经之路,没有捷径。
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